ViewSPORT is an amazing company that has designed work out apparel that shows a message when you sweat! Sweat Activated Technology=GENIUS! Like Hypercolor for fitness!! Check it out:
Incorporated in 2010, ViewSPORT®, Inc. is an innovative fitness apparel line focused on the motivated athlete, sports teams, the military, and others looking to get the most from their fitness and training efforts. When an athlete exercises, the patent-pending ViewSPORT sweat-activated technology reveals a design that is only apparent once perspiration comes in contact with the fabric. The harder the wearer works, the more apparent the image.
What is ViewSPORT’s corporate mission?
ViewSPORT’s mission is to motivate and empower all those interested in living healthier and more active lives with a new tool to visibly measure their hard work.
How did the original vision for ViewSPORT technology come about?
ViewSPORT’s CEO and “head coach,” Ben Wood, was a chemistry major in college and was about to begin his third year in medical school; one day while working out, it occurred to him that the sweat patterns on his shirt might be controlled in a way that the perspiration would form images and that those images could communicate motivational messages.
How does ViewSPORT technology work?
When athletes and other fitness-conscious people exercise and begin to sweat, motivational words or images appear on their ViewSPORT athletic-performance attire. The company’s patent-pending “sweat-activated technology” reveals an increasingly clear image the more someone sweats during training. After a workout, when the shirt dries out, the special graphics become invisible again.
As I was shopping: http://www.viewsport.us/collections/women I came across this little beauty and I WILL be adding it to my work out collection!
It’s so perfect for my new love of biking!! And it will keep me in check with my August Goals!
Stop by ViewSPORT’s site and see for yourself how awesome sweat can be! Comment below and let me know what MOTIVATES you!!
Healthy Wishes, T